This time around, 100% of the profits from Cinder Kitten (not yet released) will go to the Red Cross in an effort to help aid those that suffered loss from the storm.
Support the Red Cross’s Superstorm Sandy Response relief efforts and adopt a Cinder Kitten when this fiery feline arrives in the Blizzard Store later this year. Your support will enable the Red Cross to provide shelter, food, emotional support, and other assistance to survivors of disasters like Superstorm Sandy with 100% of the $10 USD adoption fee during this charity drive going toward this worthy cause.Like with previous fundraising items, it's likely that there will be a deadline to have your purchase count towards the donation to the Red Cross. After a specified date, the proceeds will then go back to Blizzard. We'll have to wait to hear more details.
Details about when and how you can purchase the pet will be announced in the coming weeks, so stay tuned! To learn more about the Pet Store, please visit the Pet Store FAQ.
The American Red Cross name and emblem are used with its permission, which in no way constitutes an endorsement, express or implied, of any product, service, company, opinion, or political position. For more information about the American Red Cross, visit www.redcross.org. - source
Again, this pet has NOT been released yet. This is just an announcement providing a preview on how the donations will work. More information on when the Cinder Kitten will be available will be coming in the near future.
I can't wait to adopt this bundle of fiery fluff AND help out with the relief efforts. :)