WoWInsider reports that sales of the Alterac Brew-Pup between November and December 2013 resulted in a donation of $1,000,000 to the Make-A-Wish Foundation. During the sale, 50% of every purchase would be donated to the non-profit organization. One million donated, and another one million under Blizzard's belt — that's a lot of players adopting this pup!
It warms my heart to hear that pet collectors can make such a huge impact on something worthwhile. Even though many may not have intentionally bought the pet to help a charitable cause, all those that participated in the sale helped give something special to a child in need of some cheer in their life. Thinking about that just makes me feel all warm and fuzzy inside.
So pat your pup with pride. :)